![]() ![]() And search engine companies could have data breaches that release much private information. For example, search history could be subpoenaed in criminal investigations and even some civil lawsuits. Search engines use this information to personalize search results and show more relevant ads. If users have signed into an account with the search engine, their email address and name may also be associated directly with the search queries. Taken together, this information could identify an individual and match that person directly with his search history. And the information collected will almost certainly include an internet protocol (IP) address and some of the specifics about the user’s browser. Other search engines store a lot of information about each user’s queries, including the keyword phrases.Īlso, those search engines likely track the search-result links someone clicked on. To quote the company’s website, “When you search at DuckDuckGo, we don’t know who you are and there is no way to tie your searches together.” Search HistoryĭuckDuckGo does not keep track of what a user looks for online. DuckDuckGo may be popular with folks concerned about privacy.
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